Rabobank

For Rabobank, I developed a range of animations and illustrations. In this project, I highlight one particular animation.

I was responsible for the full process, from scriptwriting and storyboarding through to the final animation.

The aim of the animation was to clearly explain to customers why their overdraft is reviewed, whether it still suits their situation, and what this may mean for them.

Tools: Adobe Illustrator, Adobe After Effects

FROM SCRIPT TO

Storyboard

ASSET DEVELOPMENT

Adapting and extending assets

Working within Rabobank's extensive illustration library, storyboards are created using existing assets rather than rough sketches. These assets are adapted to fit the narrative, with additional illustrations developed where needed.

Illustratie 2 — Custom Illustration I initially developed for the storyboard, later replaced based on client feedback, and added to the illustration library for future use.

Illustratie 1 — Custom illustration created for the storyboard and final animation.

Rabobank Illustratie 3 — Existing asset adapted to better reflect diversity within the visual language.